A Trusted Daily Source for Fashion, Law, Business & Tech

Fashions may vary considerably within a society according to age, social class, generation, occupation, and geography, and may also vary over time. The terms fashionista and fashion victim refer to someone who slavishly follows current fashions. Haute couture is more aspirational; inspired by art and culture, and in most cases, reserved for the economic elite. Lockdown wrought a lot of changes—and, for many men, the clothes they wore pre-Covid don’t match who they are now.

Building brand awareness and credibility is a key implication of good public relations. In some cases, the hype is built about new designers' collections before they are released into the market, due to the immense exposure generated by practitioners. Social media, such as blogs, microblogs, podcasts, photo and video sharing sites have all become increasingly important to Fashion public relations. The interactive nature of these platforms allows practitioners to engage and communicate with the public in real-time, and tailor their clients' brand or campaign messages to the target audience.

Consumption is driven not only by need, the symbolic meaning for consumers is also a factor. For teenagers, consumption plays a role in distinguishing the child self from the adult. Researchers have found that the fashion choices of teenagers are used for self-expression and also to recognize other teens who wear similar clothes. The symbolic association of clothing items can link individuals' personality and interests, with music as a prominent factor influencing fashion decisions.

One of this season’s most pervasive accents, fringe is busily shedding its flapper associations on everything from skirts to loafers. A British farm is the setting for the season’s best coats and jackets to ward off fall chills. Prada’s first fine jewelry collection is made with recycled gold and disruptive ideas.

This immediately led to controversy, as "monkey" is commonly used as slur against Black people, and caused many customers to boycott the brand. Many people, including celebrities, posted on social media about their resentments towards H&M and refusal to work with and buy its products. H&M issued a statement saying "we apologise to anyone this may have offended", though this too received some criticism for appearing insincere.